001-132 Tourism 2017 01EN.indd
نویسندگان
چکیده
Th e paper examines the host country-specifi c factors as determinants of hotel chains' market presence in a destination. Th ree types of hotel chains' market presence are identifi ed – absolute market presence (number of chain affi liated hotels/rooms), relative market presence (share of affi liated hotels/rooms in the total number of hotels/rooms in a destination) and market presence intensity (number of affi liated hotels/rooms per 1,000 people). Th e impact of the following country-specifi c factors on hotel chains' market presence is investigated: size of hotel industry, average capacity of hotels, size of tourism sector, importance of tourism for the economy, population size, economy size, wealth of local population, level of globalisation, destination competitiveness, human development, geographic location, least developed country status and OECD membership. Th e sample includes 116 countries. We fi nd that the factors of country choice that prior literature has identifi ed as important on micro (company) level, are not necessarily valid on macro (industry) level. Results show that on macro level the hotel chains' market presence is infl uenced signifi cantly only by few factors – size of hotel industry, average capacity of hotels and geographic location of a country. Managerial implication, limitations and future research directions are also discussed.
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001-132 Tourism 2017 01EN.indd
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